OOH Measurement Platform
Urban Trace - AI/Machine Learning OOH Measurement Platform
The AI/ML-powered analytics platform is an outdoor advertising measurement tool, transforming the way OOH advertising is viewed and evaluated in the omnichannel mix. This innovative solution is tailored for OOH advertising stakeholders, offering an effective, fast, real-time and simple system for campaign planning, measurement and optimization.
This platform is offering a measurable, adaptable and predictive advertising solution. By combining mobility data, real-time APIs and AI/ML technologies, it provides OOH vendors and advertisers with the tools to maximize their investments, optimize campaigns and stay ahead in a competitive market.
key features
Real-Time Traffic Data
Enables on-the-spot decision-making and adjustments.
Seasonal & Daypart Analysis
Matches campaigns to audience behavior.
Real-Time Traffic Data
Enables on-the-spot decision-making and adjustments.
Dynamic Content Adaptation
Changes content based on traffic conditions and audience profiles.
